UK vet-founded pet health brand OMNI has announced the launch of its newest innovation of treats Snack Pockets, a delicious new range of hypoallergenic dog treats designed to prove that sensitive dogs can still enjoy fun, flavour, and variety.
Created by vets and formulated for dogs with allergies or food sensitivities, Snack Pockets feature a crunchy outer layer with a soft, creamy centre for an irresistibly tasty, dual-texture experience. Available in Fruit Crumble and Peanut Brittle flavours, each treat is grain, gluten, chicken, beef and soya-free, making them safe for dogs prone to allergies while still satisfying even the fussiest eaters.
“As a vet, I’ve seen too many dogs with allergies or sensitivities miss out on the joy of a truly tasty treat says Dr. Guy Sandelowsky, vet and co-founder of OMNI “That’s why we created these soft-centred, peanut and apple infused snack pockets, bursting with flavour and made to get tails wagging and noses twitching at every snack time! Each bite is lovingly crafted without common allergens like chicken, beef, or soya, so you can treat with confidence. Because at Omni, we believe every dog deserves treats packed with excitement, not compromise.”
As long-term backers of OMNI’s mission, Dragon’s Den investors Deborah Meaden and Steven Bartlett have both championed the brand’s drive to combine veterinary science, sustainability, and genuine joy in pet health.
Omni’s Snack Pockets launch marks the brand’s continued commitment to evidence-led, allergy friendly nutrition that’s better for pets and the planet.
Pets of all breeds, ages and sizes can enjoy Snack Pockets and the range will be available from the 1st November 2025, RRP £6.99 at omni.pet and Amazon UK.
Notes to Editors:
Hundreds of allergy-prone dogs and their owners participated in early trials and product testing, helping OMNI refine the balance of flavour, texture and gentleness. The decision to exclude common allergens was informed by veterinary research. Snack Pockets are manufactured under stringent EU quality protocols to ensure safety and consistency across batches.
- Product name: OMNI Snack Pockets
- Flavours: Fruit Crumble, Peanut Brittle
- Format: 80g resealable pack
- Vet formulated, hypoallergenic, grain-, soya-, and gluten-free
- Made in the EU
- Suitable for all adult dogs, including those with allergies or sensitivities
- Available from 1st November at omni.pet and Amazon UK
- Prices at £6.99
- Subscription savings available
ENDS Press enquiries: KnownPR@known-community.com
Website: www.omni.pet
