Organizations are similar to individuals in many respects. Each has its own distinct “fingerprint” of strengths, character, and personality that distinguishes it from the others. It’s how we get to know our pals and figure out what we enjoy about them. Same concept applies to branding agency.
The process of creating a brand fingerprint
The intangible traits ascribed to the brand assets like integrity and innovation will be converted into a visual. Physical representation to which people may relate if a method to assist find the organization’s brand fingerprint is followed. There are two aspects to the process: strategy and visual translation. It is how it works.
The first phase is strategy.
Step 1: Determine your brand’s values, personality, and character.
Step 2: Analyze the competition environment
Step 3: Establishing your position in the market
Step 4: Come up with a value proposition
Second phase: visual translation
Step 1: Creating a brand mood
Step 2: Identifying the most important brand characteristics
Step 3: Create a brand blueprint.
The first phase is strategy.
The strategy phase is focused on core principles and can be compared to traditional techniques of brand building. The distinction is that the activities utilized in the assisted meetings with company decision-makers are designed to gather the information that will be valuable for developing the brand’s visual translation. At the outset of brand strategy creation, pairing the creative team with decision-makers is vital for gathering information important to visual translation.
Phase Two: Visual Interpretation
The visible brand fingerprint is created by converting all of the information obtained during the planning phase into a visual form that people can see and relate to. Integrity, zero faults, and innovation may be communicated and felt through a clear and precise brand fingerprint. Audiences will be able to tell “who” the company is, what it is saying to them, and why they should buy, respond, or be moved at a glance. The following are some of the advantages of generating the visual components of the branding agency from strategy exercises:
Brand’s personality and character
The design is based on true components of the brand’s character and personality.
The brand’s major visual components will appear and feel “genuine,” and serve as the foundation for future marketing materials. New topics, visual approaches, or variations from the existing visual translation will not be required. Consistency helps to develop brand equity. It is a benefit that is both cost-effective and beneficial.
Trust, loyalty and long-term relationships between the organization and its audiences are built through staying true to the business’s unique brand. Great graphics and clever animation are useless unless they effectively represent the company’s personality or brand. If an organization’s presentation in front of its audiences is unclear and consistent, something is wrong.